Branding and logo design for Brooklands

The branding Sound in Theory created for car suppliers and servicers Brooklands appeals to the prestige sports market, yet without appearing like it represents a hi-tech racing car.

The logo represents the passion, elegance and emotiveness of motoring excellence, whilst the typography suggests tradition, quality and service. The logo is also symbolic of speed - motion combined with the elegance of prestige performance cars.

As part of the branding, Sound in Theory also created a mockup of their showroom, with the new branding applied. This has since been turned into a reality, to ensure Brooklands is the most prestigious-looking car showroom in Exeter.