Sound in Theory were originally commissioned to produce a website for the Jenral Group, yet felt their existing logo needed improving to succeed in the music, publishing and events arenas in which they work.
The challenge was to adapt and develop their existing logo, which had an image and font that appears heavily influenced by the martial arts, to make it more identifiable to Jenral's line of work.
The brand we developed is more subtle, stylish and transferable onto other mediums - featuring a logo and original font that is contemporary, cool and reflects Jenral as a serious music and events company.
