Smart phone application SwiftKey required a cool and contemporary brand, and an icon to be the application's identifier on mobile phones.
Promotions company Original Sin are all about having fun, so we ensured the branding we designed for them is too.
Invoking speed, support and the keys of a mobile phone, the icon Sound in Theory created for SwiftKey represents the application.
The font that accompanies this icon is stylish and professional, and features an italicised ‘w’ to increase the sense of swiftness that the icon promotes.