Clients: Crealy Adventure Park
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Hallowscream is a terrifying, ghoulish fairground that took place at Devon’s Crealy Adventure Park throughout Halloween 2008. During the day, Crealy Adventure Park is a popular place for parents and guardians to bring children. Hallowscream was created to give young adults a fright at Halloween, with attractions that included ‘Ghost Coaster’ and ‘The Haunting’, as well as food, drink and a host of DJs and bands. Sound in Theory designed the website and printed materials for Hallowscream with this in mind, to ensure it targeted the young adults that Crealy Adventure Park does not usually appeal to.
The job utilised Sound in Theory’s web design and development, flash design and development, print design and artwork, motion design, photography and ghostwriting services. By using our full range of services we were able to give Hallowscream complete frightening cohesion across their website and printed materials.
From the moment the website loads, Hallowscream.co.uk is sinister, eerie, and extremely intriguing. Sound in Theory created an introduction video for the site – shot on location at Crealy Adventure Park in the dead of night. With a Blair Witch Project style, the motion introduction video sets a frightening tone for the website, whilst capturing the attention of any visitors and ensuring they delve further into the site.
Sound in Theory’s web design and development (including flash design and development) superstars created a website with a ghostly atmosphere, to capture the spirit of Hallowscream. The full-flash homepage features ghostly flash animations of a fairground and flash navigation, to attract visitors to delve further into the site. By featuring just one page of flash in the flat HTML site, we were able to save our client money, yet ensure the website has the interactive, impressive visuals that flash is able to create.
Hallowscream’s main attraction would be ‘The Carousel of Terror’ – a petrifying ride, which is haunted by an evil clown (‘Terence the Clown’). Visitors can find out more about the history of the carousel and Terence on the website, by reading the story Sound in Theory was commissioned to ghostwrite: ‘The Tragic Tale of the Old Victorian Carousel’. Written in the style of an old ghost story, the tale provides a spine-chilling account of how Terence came to haunt the carousel.
To promote Hallowscream and Hallowscream.co.uk, Sound in Theory designed and produced posters and flyers for Hallowscream (which included taking the photographs) – each with a terrifying edge that reflects the spirit of the Halloween event.
Responsibilities for Crealy Adventure Park