Clients: Omega
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Sound in Theory created two-colour stationery and promotional material for Omega Roofing Systems – a South West company that supplies polycarbonate conservatory roofs and roofing components to customers throughout the UK. The design needed to target Omega’s public facing and business to business / trade, thus requiring a simplicity, cohesion and sleekness that would appeal to both. Sound in Theory achieved this with ingenuity.
Utilising the skills of our in-house photographer and creative director, Sound in Theory was able to create elegant business stationery and promotional material for Omega with duotone artwork. Sound in Theory photographed Omega’s polycarbonate roofing panels in small studio, ensuring each had the perfect lighting, before adding just a sprinkle of Photoshop magic to make sure these stunning images could be duplicated in two colours. This gave the stationery and promotional material the depth and interest of full-colour printing and maintained the complete cohesion of their existing corporate colours throughout the project, whilst greatly cutting down on costs.
Sound in Theory also provided Omega with flexible promotional material – another key factor to Omega’s business. Rather than using a brochure outlining their substantial range of services, we designed and produced a resourceful folder for Omega, which included an outer cover and series of insert tech sheets (including blank tech and continuation sheets). This clever folder allows Omega to individually tailor the material they send out based on the nature of the enquiry – saving them substantial amounts of money, both on the production of material and, more noticeably, the cost of postage!
Sound in Theory created stationery and promotional material for Omega that is simple, resourceful, flexible, amazing value and improved their company’s image. This resulting ‘new look’ reflected a change in Omega’s new business direction without alienating their existing client base.
Responsibilities for Omega