Clients: SwiftKey
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SwiftKey is a revolutionary text prediction application that can be installed on smart phones. The application is able to predict your next word with incredible accuracy, based on what you enter and your writing habits. This intelligent application learns and adapts itself to suit you, and accurately predicts 1/3 of next words instantly. This enables users to write up to 50% faster.
Such an innovative and cutting-edge required an innovative and cutting-edge brand – SwiftKey looked no further than Sound in Theory to design and create this.
The first thing Sound in Theory looked to was the name. The first time key members of their team approached us, their application went by the name ‘Fluency’. Sound in Theory and the team agreed that this wasn’t a name that accurately represented the product branding, nor made the application stand out in the great pool of smart phone applications. Sound in Theory’s branding superstars brainstormed and tested a range of ideas before deciding on ‘SwiftKey’. Their team agreed it was perfect for the application.
SwiftKey needed a branding that was cool, contemporary, and reflected the relevance and appeal of the phone application. As this was a phone application, it also needed to have an icon, which would be the identifier on mobile phones for the application.
The icon Sound in Theory designed for the SwiftKey is smart and modern. Invoking speed, support and the keys of a mobile phone, the icon represents the application subtly and beautifully. The font that accompanies this icon is stylish and professional, and features an italicised ‘w’ to increase the sense of swiftness that the icon promotes. An elegant blue, green and black colour palette compliments this sense of professionalism, ensuring SwiftKey will stand up and out against other applications on anyone’s mobile phone screen.
Responsibilities for SwiftKey