Clients: Watercooled
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Since it was established in the 1970s by surfboard shaper Kym Thompson, Watercooled has been dedicated to producing high quality, premium surfboards and kite boards. Watercooled uses the most advanced technology available to create a range of boards, from short to long boards, fun boards to SUPs, which maximise surfing performance.
Such a cutting-edge company required a website that would reflect their high performance, technologically innovative image. The site also needed to work in multiple languages automatically, and be designed and built to last Watercooled a very long time. Watercooled looked no further than Sound in Theory to create this for them.
Sound in Theory designed and developed Watercooledsurf.com – a unique, fully functional website that is a pleasure to visit. The site’s high-end design ensures it looks good with a variety of associated imagery, so it will stay fresh for years to come.
The homepage of the site features a large, slick advert that has obvious lead-ins to Watercooled’s current board range. This can be easily updated with their latest products, ensuring the site stays fresh. Sound in Theory also added advert spaces for any other items that Watercooled want to showcase, which can be updated as frequently as they wish. Watercooled can even add whole new pages to their site, as and when they require. For each new page, Sound in Theory designed a variety of elements that they can use, so the pages they make will look good positioned next to the other highly-designed pages on the site.
Watercooledsurf.com features a range of impressive flash devices, which reflect the advanced, technologically innovative nature of Watercooled’s products. The site’s main navigation, created in flash, is fully dynamic, whilst the flash product viewer shows off Watercooled’s range of boards to full effect. The product viewer has a variety of features – you can zoom in on boards to get a better look and view a graphic of the dimensions overlaid onto the board (by selecting from a dropdown box) as well as view photos and videos of the boards in action. The Wave Type guide is another cool flash feature that Sound in Theory created. Watercooled just need to enter the values they wish, and they can see the right size wave graphic.
Other features on the website include a news section, a photo and video gallery, and a forum where users can 'Ask the Shaper' a question. The site also has the ability to be translated into a number of different languages, to cater for Watercooled's global customer base.
Responsibilities for Watercooled