Who We Are

The band and music career didn't quite pan out though - we found our calling was more coding and design than singing or drumming.  So we took what we had- enough momentum to get off the ground, half a laptop, passion & a work ethic bordering on the unhealthy and somehow survived the first year.

2 decades later, not only are we still standing, but we’re fiercely proud of the company we’ve built and of our team and reputation.  Hard work, self-belief and the good people we found along the way were the foundations of our success and our humble origins continue to influence Sound in Theory to this day, visible in the dedication and skill with which we work, and our core principle of putting the welfare of our team before profit.

A similar principle also guides our client relationships - we will always prioritise a long term and mutually beneficial relationship with a client, over a short term parasitically profitable one.

And so this is how we measure our success: by our ability to keep a talented and happy team together, and by the long-standing & successful relationships we have created with our clients.