Helios Investment Partners is the largest Africa-focused private investment firm, with a record that spans creating start-ups to providing established companies with growth capital and expertise. Helios engaged Sound in Theory to provide a range of digital and branding projects.







Key Deliverables

  • Brand evolution & brand guidelines

  • Multilingual website

  • Micro-site for events

  • New homepage design to reflect brand guidelines

  • New content management system

  • Branded & templated PowerPoint presentation


Taking the time to understand the Helios brand allowed the creation of a strong and timeless identity that will stay true to the company's values.






By making the website multilingual via the Sound in Theory Content Management Framework (CMF), we allowed Helios Investment Partners to reach an even wider audience.

"We have a lot of confidence in the team and their work: they spent the time to understand what our brand stands for, proposed appealing options, and are very responsive and easy to work with."

Dabney Tonelli, Investor Relations Partner, Helios Investment Partners


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