Bringing quality produce and high-end café culture to Okehampton was the aim of start up coffee & cookshop Toast. Sound in Theory created a playful brand identity that aimed to win the hearts of the local café dwellers.
Our aim for the logo was to encapsulate the playful brand name. The icon is extremely recognisable at smaller sizes. This is perfect for a logo that might appear anywhere from the bottom of a coffee cup, to a local food magazine.
Sound in Theory kitted out Toast with a full brand & print package for launch, designing and managing the printing of all in-store merchandise, staff apparrel and signage.