Fine jewellery specialist Max Von Scharfenberg required an eCommerce website for his new start-up venture. An elegant and considered design would be key: the Von Scharfenberg team had their sights set high, wishing to align themselves with premium fashion brands such as Mr. Porter and Scotch & Soda.





Convey a high-end aesthetic & desirable brand. Produce a user-friendly website, simple to maintain via the content management system. Provide a powerful and flexible eCommerce platform, fit for future expansion.




Brand Identity

Sound in Theory were engaged to develop the brand identity for Von Scharfenberg. The chosen route was a type-based logo design; this would firmly establish the brand name and work well in the high-end jewellery market. 



Website Design & Build

Our goal was to create a chic and minimalist website, which was also a functional and usable online store that would be practical to update on a regular basis.


"Creating the right brand to represent myself was totally crucial. Working with Sound in Theory on this was firstly a huge relief: any worries about not being understood or listened to were quickly set to rest."

Max Von Scharfenberg, Owner, Von Scharfenberg
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