The internet's favourite toy store needed a new home. Building on our previous successful relationship with Wicked Uncle, we set about boosting customer satisfaction and engagement for the second time in a row.



Sound in Theory previously reimagined the Wicked Uncle website in 2007. The challenge this time was to make the entire website mobile compatible, whilst bringing the website's design and usability up-to-date. Once again, we went back to the drawing board, identifying areas for improvement and aiming to streamline the entire process from choosing to final purchase.

Our aim was to create a seamless experience. Nothing must stand between the customer and finding the perfect gift.

Conversion Optimised

By evolving the previous design we focused on essentials: enhancing the imagery, providing a more succinct user journey and creating positive, well-placed calls to action across all key pages. 

Distraction Free

The main challenge in eCommerce: keeping users engaged and focused from homepage to checkout. To achieve this redesigned the product pages from the ground up. The result is a tactile, intuitive interface that addresses core user needs without clutter. 

Responsive Checkout Process

Checkout is the biggest challenge for mobile and tablet users. Wicked Uncle's has been reimagined from the ground up, with a touch-optimised interface to encourage swift, hassle-free purchases.

The Results

Since engaging the services of Sound in Theory, Wicked Uncle has seen a dramatic increase in both conversion rate and revenue. In addition they've experienced an increase in engagement on social media and positive customer feedback, with many customers praising the website's intuitive interface and ease-of-use.

Customer Feedback

Alongside the latest relaunch, our work with Wicked Uncle has been ongoing each month. Open discussions and mutual trust continue to produce the results we've aspired to.

"Not only are the product choices good, the ease of use of the website and delivery service make it a joy to use. Thumbs up from a 9 and a 42 year old!"

"Very pleased with ease of use of this site"

"Amazing website!"

"The web site is easy to negotiate and the billing/shipping options very clear."

Wicked Uncle USA

In 2018, we helped Wicked Uncle expand internationally with the launch of their American site. And we've been with them every step of the way, providing high-quality solutions on both sides of the pond.

Visit Wicked Uncle USA

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