Exeter Pound is a non-for-proit local currency initiative, created to develop a local currency for the Exeter people and businesses. Working with Exeter College, Sound in Theory worked as brand consultants to choose a winning design for the logo, then develop the concept into the production ready brand.
It's not every day that we're tasked with creating a new currency. Having refined the new Exeter Pound symbol and helped judge some further winning artwork for the notes, we then created production ready artwork for the currency printing. This was highly technical, involving 7 different printing processes. Our years of print management experience helped prepare us for this - the result are striking, unforgable notes that showcase the artwork our local students created.